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Research papers

Means-end chains analysis online

Means-end chain analysis has gained a lot of popularity in recent years both in academic research and in practice. However, the approach has also met quite some criticism, both at the theoretical and at the methodological level.This paper contributes...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Morten Schroder, Suzanne Beckmann
Company: Wilke Research
October 10, 2004
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Citation

Schroder and Beckmann (2004a, October 10). Means-end chains analysis online. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/means-end-chains-analysis-online